The wealthiest 10% of the world’s population are responsible for 49% of world CO2 emissions (Oxfam, 2015). Capture is designed with that 10% in mind. We created our app to help the largest-impact individuals increase awareness of emissions and reduce them. It can be frustrating and lonely trying to do your bit for the environment surrounded by those who don’t always share your concern. With Capture, we hope you’ll enjoy joining forces with other carbon-conscious Capturers around the world to see the power of collective action.