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How to Make Sustainability Part of Your Company Culture


According to a recent survey of CEOs by the United Nations Global Compact and Accenture, 93% of CEOs see sustainability as important to their company’s future success.


The results represent a significant shift from a similar survey Accenture conducted just two years ago, which found that most businesses did not consider climate change a significant priority.


Even though CEOs are increasingly understanding the importance of sustainability, most do not know how to embed it into day-to-day decisions, processes, and corporate culture.


Here are some tips on how to make sustainability a part of your company culture:

1) Start with leadership

Sustainability must start at the top. Leaders should set the tone and demonstrate a commitment to sustainability through their actions and decisions. This can include setting ambitious sustainability goals, allocating resources towards sustainability initiatives, and incorporating sustainability into the company's mission and values.

2) Involve employees

Engage employees in sustainability efforts by encouraging them to share ideas and participate in sustainability initiatives. Provide training and education on sustainability topics, and make sure employees understand how their work contributes to the company's sustainability goals. This is also where Capture comes in. Our gamified solutions make sustainability fun for employees, who can join various challenges and CO2 tracking tools via the platform. They can compete against each other, collect points and rewards and learn about sustainability and the role they can play in it through our dedicated learning module.


3) Make sustainability part of your business strategy

Sustainability should be integrated into your overall business strategy, rather than seen as a separate initiative. This means considering sustainability in decision-making processes, evaluating the environmental and social impact of your operations, and exploring opportunities to create value through sustainable practices.

4) Measure and report on sustainability performance

To track progress and identify areas for improvement, it's important to measure and report on sustainability performance. This can include tracking greenhouse gas emissions, waste reduction, water conservation, and social impact. Use this information to set targets and continually improve your sustainability efforts.

5) Engage with stakeholders

Engage with stakeholders such as customers, suppliers, and communities to understand their sustainability priorities and concerns, and work to address these issues. This can involve collaborating on sustainability initiatives, incorporating stakeholder feedback into decision-making processes, and communicating transparently about sustainability performance.

6) Celebrate successes

Celebrate sustainability successes and recognize employees who contribute to these efforts. This can help build momentum and enthusiasm for sustainability initiatives, and reinforce the importance of sustainability within your company culture.



Making sustainability part of your company culture is not a one-time event, but a continuous process of improvement and engagement. By following the above tips and incorporating sustainability into your business strategy, you can create a culture of sustainability that benefits your company, your stakeholders, and the planet.


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